Luxury, Storage, Ease of Use Top Baby Boomers' Design Wish List

From Colorado:

“I'm getting far less pushback on the idea of grab bars than I was five years ago from this demographic. Maybe it's all the artificial knees and hips they're starting to accumulate? Related to that, perhaps, is a strong preference for more daylighting in bathrooms and kitchens, as boomer clients’ eyes age.”

From Minnesota:

“Boomers want refined woods such as cherry, and/or painted finishes on classically styled doors; they favor simple elegance, with attention paid to the details. Storage enhancements are critical to this consumer, as are products that make life easier. Additionally, baby boomers really seem to want designs that accommodate family gatherings.”

From Illinois:

“The 50-60-year-old baby boomers’ design tastes are all over place, from traditional raised-panel cherry in dark stains to white paint and glazing. They also choose shaker for a simple clean look. They have high expectations for quality and service. The good news is that these consumers have the money and are willing to spend it. However, extra effort is required to satisfy this customer.”

From Arkansas:

“They baby boomers are looking for the same details as the younger buyers, but are more aware of ease of cleaning, and look for low-maintenance products. They prefer one-story living with large kitchens and master suites, and areas that can be dedicated to visitors and grandchildren.”

From California:

“Baby boomers seem to really like the transitional styles. They favor darker finishes, more in the bronze tone. They are also focused on keeping an eye on future resale value of the home. We see some boomers looking more at handicap fixtures. Overall, this demographic wants comfort but style is most important.”