Make the most of your website. Don’t let your website become a glorified yellow page listing that features only the most basic listing of services provided and contact information for your business. Take advantage of this real estate by constantly updating your site with fresh and relevant content, such as media hits, company news, awards and accolades. Consider creating an internal review page for customers or even a blog that will help educate homeowners and position your business as a reputable, reliable home remodeling resource. Taking simple steps such as incorporating links to your social media profiles on your home page can make a big difference in establishing a cohesive online presence.
Lastly, understanding that nothing online exists in a bubble is essential when it comes to taking advantage of the many online tools and outlets available in this increasingly online world. Everything is connected, and every homeowner has access to the good, bad and great online content related to your business through a simple search — resulting in countless opportunities for you to communicate with your customers.