This is my first time celebrating National Remodeling Month (you’ll have to imagine me blowing a noise maker). And while I wish I have a really insightful answer to the question of how to celebrate, I’m instead going to defer to the industry associations, who have thrown many more National Remodeling Month parties than I have.
The National Association of Home Builders (NAHB) and National Association of the Remodeling Industry (NARI) each have promoted a variety of tips that will help you and your business spread the word. I’ve picked out a few of my favorite tips to include here for your consideration.
- Embrace both the new and the old: Social media can help you and your business reach a whole new audience, while yard signs on finished remodeling sites are visual reminders of what you have accomplished. Both social media and yard signs allow remodelers to show off the work they've already done, which may make others wonder what you could do with their space.
- Host events that highlight your work: Organize or host a tour of remodeled homes, a consumer remodeling fair or a seminar about aging-in-place. Bring together local home owners and give them an opportunity to ask questions, while creating potential sales leads for you.
- Promote educational materials: Offer materials like the “top ten steps to prepare for a remodel,” or a product trend report that highlights your awareness of consumer concerns, and that you have a finger on the pulse of the industry. Press releases, newspapers, radio ads and mailings are great ways to put these materials in consumers’ hands.
The NAHB and NARI both have a plethora of great information like this, so I encourage you to check out their sites and promotional materials to help make National Remodeling Month a truly celebratory time for you and your business. I would love to hear from you about how you implemented a tip from NAHB or NARI, and how it worked for you. Or, what other ways you maximized the power of National Remodeling Month. What worked for you?