No matter the industry, every successful business leader knows that one of the keys to running a profitable operation is to tailor your product offerings based on your customers’ wants and needs. Keeping on top of trends, new technologies and customer feedback is essential – especially when working in a service-based industry like ours.
At Power, we’ve seen a serious increase in design-conscious customers over the past two years as homeowners across the country become more and more interested in their homes’ appearance, thanks to the visual nature of popular social media sites like Pinterest. As more and more people have access to a growing pool of design inspiration, they become even more likely to hop onto trends that may affect their decisions when it comes to making changes to the exterior of their homes. Here’s a few of the tactics we employ to stay on top of changing customer needs:
It may seem like a no-brainer, but one of the best ways to identify new interests and trends among your customers is to simply ask the question. There are numerous programs and vendors in the marketplace that can help you perform customer surveys on a number of topics – from customer service feedback to more broad questions about product needs and interests. Consider contacting one of these consultants, like GuildQuality, or even performing a brief poll via social media if you have a large enough audience. Many customers will be grateful to share their opinion, and ideally, you’ll end up with a better understanding of how to service their needs.
Stay tuned in
As mentioned above, the increasingly visual nature of social media sites like Pinterest and Instagram has definitely had an impact on the number of homeowners sharing photos and ideas regarding home renovations. Since your customers are likely logging on to those sites for inspiration, consider signing on and checking out what people are saying. You may find chatter regarding color or material trends that could inform your company’s product lines in the coming months, or clue you into a potential future increase in specific project requests. At the very least, you’ll feel well versed and capable to speak to customers who may be having trouble making a decision on a new look for their home by suggesting they turn to a modern-day design site like Houzz or Pinterest for ideas.
Take it to heart
Once you gather feedback, do something with it. Find ways to incorporate your customers’ input into your product lines or service offerings. For example, if we found that our customers were feeling blasé about our current siding colors, we’d look to our manufacturers for fresh, new options to satisfy that need. Likewise, when we see overwhelming feedback regarding a need for energy-efficient windows or green products, we know we’re headed in the right direction and are already well equipped to serve our existing and prospective customers.
While taking the time to listen to your customers may seem simple enough, it’s truly what you do with the information you collect that will make a difference to your bottom line.