Scenes from the Supershow: K&B Trends on the Floor

What’s trending in the kitchen and bath industry right now? As the 2014 Kitchen & Bath Industry Show kicked off in Vegas this week, we asked manufacturers exhibiting on the show floor to tell us what they see as hot right now. Below are a sampling of their replies:

With Universal Design continuing to trend upwards, Lyndsey Newnam says LED lighting remains all the rage at Hafele. As she points out, people expect their refrigerator to light up when the doors are opened, so why not enjoy the same convenience with cabinetry?

“Matte is where it’s at,” says Lorenzo Marquez, v.p./marketing for Cosentino. He sees matte surfaces creating a greater impact in the design landscape, which is evident in everything from appliance finishes to cabinetry to countertops.

“Geometric, minimalist products” are hot right now, according to Richard Enriquez, director of Marketing for While River, who notes, “We’re seeing more contemporary looks, cleaner lines and less ornate styling in high demand.”

Greta Baker,  communications coordinator for Cambria USA, sees movement in countertops as a hot trend right now. Additionally she notes that, “Consumers want the look of marble and granite, but they also want enhanced performance and durability, which is why they gravitate toward [engineered stone products] where they can get the look they want without sacrificing performance.”

At Plain & Fancy, “Modern elements are coming in,” with looks that are “a little more streamlined in terms of the details,” according to Wendy Silverstein. While clean-lined looks have been popular for several years, she notes that “lines are getting even cleaner,” while color is also back as homeowners and designers seek creative ways to customize their spaces.

It’s all about technology, according to Cheryl Dixon, senior brand & trade marketing director at Grohe. She cites touch applications, digital products and “things that are cool and convenient” as hot trends right now.

According to Joey Peters, one of the hottest bath trends Ronbow is seeing right now revolves around “furniture that frames the bath.” He sees customization as a key trend, with consumers looking to make their spaces their own.

Stacy Zar, director of marketing and new product development for Aquatic, sees the freestanding tub as one of the hottest trends in the high-end bath market right now. “We’re seeing people use these tubs as a piece of artwork,” she notes, adding that she’s also seeing a trend toward minimalism in the bath. Other hot trends she cites include demand for hydrotherapy products, which hold particularly strong appeal for the multi-generational household, as well as a growing interest in products that are crafted in America.

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