Siding color trends: Factors that influence color choice

Smart contractors and remodelers realize homeowners want a project to reflect their unique style and taste, and that’s especially true when it comes to exteriors. Siding dominates the outside of a home due to sheer mass, and therefore the choice of materials, texture and design of a re-side makes a statement about that homeowner. The choice of siding color is equally important. 

In this three-part series, color will be examined through three lenses: Factors influencing homeowner color choice; how contractors and remodelers can help homeowners select the right colors for their styles and objectives; and where siding color is likely to trend over the rest of this decade.

“Popular home colors are a blend of timeless shades and modern trending tones,” said Leslie Harrington, color expert at The Color Association of the United States. “The key for homeowners is to find a balance based on their preference for softer, cooler colors or darker, warmer shades. Contractors and remodelers can help guide this selection process to promote balance.” 

Contractors and remodelers that view siding color as an exterior design tool can help an owner not only make his or her home a showpiece, but also increase its value. There are many considerations when it comes to color choices. Here are just a few:

  • Home style: With owners personalizing their homes to reflect their unique styles – and architectural designs varying from state-to-state – color palettes must accommodate a wide variety of tastes and designs. For example, the increased use of stone lends itself well to multiple shades of grays and blue.
  • Location: The natural colors surrounding a home, such as the green of a wooded area, or an ocean, will suggest complementary siding colors.
  • Emotional appeal: If a homeowner is planning to sell in the not-too-distant future, the use of colors can draw on an individual’s emotion, making it a more appealing option for prospective buyers. 
  • Balance of color choices: A home can be visually thrown out of balance by misguided color decisions, such as hues that clash, or mismatching of shades. The eye is drawn to light colors, which is why a brighter garage door works with a darker siding.

Keep in mind that while color must provide curb appeal, siding material must be able to stand up to local weather conditions over time. In other words, siding must be both functionally and aesthetically sound. James Hardie fiber cement siding, for example, is engineered for the specific climatological conditions where a home is located, and uses ColorPlus Technology, which is a baked-on coating that provides better fade resistance than field-applied paints. A smart contractor with experience in many types of siding will best guide a homeowner.

Part two in this series will provide five key questions to help homeowners select siding colors that meet their objectives, including their unique style and taste.