Siding color trends: Five key questions to consider

Color considerations are an important part of an interior remodeling project, but they are just as important when making an upgrade to a home’s exterior, like re-siding. According to a study done by The Color Association of the United States, homeowners will do an interior remodeling project roughly once every five years. Conversely, an owner may re-side just once during time of ownership. 

And when it’s time to re-side, color becomes a crucial decision. This decision can be perceived as a complicated, emotional choice, similar to choosing the color of an automobile. It doesn’t have to be, however, and a savvy contractor or remodeler can help guide the decision-making process starting with these five questions: 

  1. Where is the home located geographically? Color trends vary by state and area of the U.S. For example, Minneapolis is trending toward deeper, bolder colors, which is why James Hardie’s new ColorPlus Technology color palette reflects this trend.
  2. What is the surrounding environment? Take a step back and carefully observe both the home and its surroundings. What are the colors of the neighbors’ homes? What about the vegetation? Are mountains or a seashore in the distance? The surrounding area and scenery can help guide a customer with his or her color selections.
  3. What are the home’s features? The term “features” does not simply refer to the style of a home (e.g., ranch, split-level, bungalow)—but characteristics such as decorative roofs that provide a patterned shadow line, or the presence of brick or stone and its colors and textures. Each factor can play a role in the colors that are ultimately selected because they should complement those features, not clash with them.
  4. What colors does the homeowner like? This might seem like the obvious first question, but a homeowner may be risk-averse when it comes to selecting a siding color. Answering the first three questions will help a contractor or remodeler introduce the homeowner to today’s color trends, such as the increased use of grays ranging from dark to light, and from cool to warm.
  5. Does the homeowner want his or her home to stand out or blend in? This question really comes down to homeowner choice, but keep in mind how colors can work together to stand out or blend in. For example, 10 total colors provide 100 combinations; and 20-28 colors, like the James Hardie ColorPlus Technology color palette, provide more than 500 combinations.

“Selecting an exterior home color goes beyond considering current trends. Contractors, remodelers and homeowners need to look at how the exterior color of a home will fit into the overall streetscape,” said Leslie Harrington, color expert at The Color Association of the United States. “How a home looks against the natural backdrop – and the community in which it is located – plays a major role in selecting the ideal color.” 

Contractors and remodelers can be heroes in the eyes of their customers by providing professional expertise to help guide ideal siding color selection. Not only is it important for a contractor to bring design expertise, but also help homeowners select a product that can stand up to extreme weather while maintaining its hue. The final post in this series will look at where the siding color trends are headed between now and the end of the decade.