Engaged employees are happier employees. That fact is simple enough. But knowing how to keep employees engaged at work is a bit of a trickier proposition. That’s why we decided to take our support as a corporate sponsor of Alex’s Lemonade Stand Foundation (ALSF), a nonprofit dedicated to finding cures for all kids with cancer, one step further through the creation of “Power Month for Alex’s.” This month-long charitable initiative rallies our 1,350 employees across 16 states around one common cause — finding a cure for childhood cancer. And our employees stepped up to the plate this year in a big way. Our third-annual Power Month took place in June and was our most successful yet, raising 43 percent more than in 2013 for a total annual donation of $123,000. So, how did we do it and what affect did it have on our company?
The key to Power Month for Alex’s is interactivity. We’ve developed several key initiatives that take place throughout the month of June where our employees are empowered to get involved, volunteer and help us spread the Foundation’s message through various fundraising and awareness efforts to become truly engrained in the cause. By devoting an entire month to supporting ALSF, our employees are able to live and breathe the Foundation’s mission and develop a personal connection with the organization.
A complement to ALSF’s National Lemonade Days initiative in June, Power Month for Alex’s features several events and fundraisers in local communities throughout each of our markets, from inter-office lemonade stands and volunteering at several Children’s Hospitals across our nine territories to hosting families affected by cancer at Power Night at PPL Park (Philadelphia Union MLS soccer stadium), company-wide raffles for ALSF based prizes, and offering donations via a company-wide payroll deduction. Power employees were also instrumental in manning the phones at the eighth annual Alex Scott: Stand for Hope Phone Bank, a day-long telethon that aired live on June 5 from the CBS 3 studio in Philadelphia, where Power presented a donation to ALSF on air. From our employees who took the time to coordinate inter-office lemonade stands across the country, to our top individual producers from our Chester, Pa. office who spent their free time hosting stands during every weekend in June — our employees truly rallied together to raise awareness of Alex’s story in an effort to help families facing similar hardships across the country.
Blowing out our support of ALSF into a full-fledged, month-long campaign helps our employees feel pride in the work we do as a company, and the help we give to our community. Engaged employees outperform those who aren’t by more than 200 percent — so our investment in ALSF is also an investment in the future of our company. Overall, engaged employees are better workers, and you have the opportunity to help them feel endeared to your company’s mission — so why wouldn’t you? Give your employees something to believe in, and they’ll believe in you for the long haul.
Asher Raphael is the Chief Strategy Officer of Power Home Remodeling Group, the nation’s sixth largest home remodeling company with more than 1,350 employees and $245 million in annual sales. Power provides energy-saving and environmentally friendly exterior remodeling solutions to homeowners in Pennsylvania, Connecticut, Delaware, Georgia, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Virginia, and Washington, D.C. Asher oversees the company’s overall strategic direction, which includes evaluating and directing new business opportunities, partner alliances, government relations and national expansion. Asher is also instrumental in the critical recruitment and development of prospective and existing talent, overseeing the company’s talent acquisition department. An Inc. 5000 company, Power has served more than 125,000 homeowners and is recognized as a home improvement leader by its "Dealer of the Year" award from Window and Door Magazine and the 2011 "Top Workplace" from The Philadelphia Inquirer.