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They Don’t Know What You Know
by Kenneth W. Betz - Monday February 6, 2012Your website is a great opportunity, at least in theory. On one hand, you can use it to make a good impression. On the other, you can drive a potential client away by giving them the impression you don’t pay attention to detail. Could a disorganized website be a reflection of how you do business? Which is it going to be? It’s your choice. Remember back in grade school, say maybe second... -
Enduring Business Success in the Digital Technology Era
by Stephen C. Gidley - Monday January 30, 2012
First and foremost you have to reinvent yourself. You don’t have to destroy the mold and begin from scratch, but you must add the following essentials to those parts of your business that work. Become the most visible contractor in your target area and field of expertise on the Internet and world wide Web. For example, optimize your search ability by enhancing Google ad words or by joining lead...
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It’s great that collaboration is taken for granted
by Rob Heselbarth - Thursday February 2, 2012
There’s a discussion in our LinkedIn group about lighting control, which begins with the question of why more contractors don’t insist that lighting control is part of the plan. The discussion takes a turn toward the question of whose responsibility it is to suggest lighting control in the first place. Should the architect bring it up? The interior designer? The builder? Who should do... -
Remembering the value of face-to-face meetings
by Todd Vendituoli - Thursday January 26, 2012
We have done all our promotions. We have used our social media outlets to promote our business and placed our advertising for its best use. Yet sometimes with all of our promotions and placing our business out for the world to see, we may have missed a vital step. That critical step is meeting people and potential clients face-to-face. You can have great ads and a beautiful website...
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A Green Day of Service
- Monday January 16, 2012
January 16, a beautiful day to build a Habitat House, no? EPA administrator Lisa Jackson is urging Americans to make today , a day remembering Dr. Martin Luther King, Jr., a day of service to the environment. She's posted some ways to get involved on the Greenservations blog. "One way to get involved is to participate in projects that help reduce waste, or cut water and energy use in your... -
Friday Wrap-Up: Cutting Waste, Creating Jobs, Announcing Winners
- Friday November 11, 2011
Wrapping up the week in green projects, top design firms and, of course, the no-brainer approach to construction job creation: Lloyd Alter, writing on TreeHugger.com , is a continuing proponent of remodeling and renovation as a means of job creation and conservation of materials. Circling back: the AIA/COTE Top Ten Green Projects of 2011 . K&B Sustainable favorite Greensburg, KS has a...
