• Know Your Process

    By Daniel Wolt - Monday August 13, 2012
    Why are window sales pitches usually more than two hours long? Most people I know think a movie is too long if it goes much more than that. If movie stars, superheroes and Hollywood magic can’t keep us enthralled for much more than two hours, who really wants to listen to a sales pitch for that long? For years I worked in the world of appointment setters, a commissioned sales team with a churn rate that was in the double digits and a constant need to sell, sell, sell. It was the industry standard way of selling replacement windows. Many people go into business for themselves after working for a boss for years and thinking they can do it better. That would have been my story too, except it was my company. When I walked away, I swore...
  • Surveys, Collaborations and more: August on FRP

    By Andrea Girolamo - Thursday August 9, 2012
    Our editors never rest, even in the summer time.  This month, all three magazines feature top professionals dishing out advice to help you build your most successful businesses. The centerpiece of Kitchen & Bath Design News' August issue is an in-depth survey of the design desires and buying preferences of Gen X & Gen Y -- KBDN editor Janice Costa writes it best :  Generations X and Y, for example, seem to have a number of design preference commonalities, from a love of color and texture to a desire for clean, simple and modern designs. Some of these come from necessity, as this generation tends to have less...   Qualified Remodeler 's Laurie Grant profiles a remodel that is totally in season, and brings the beach life to a...
  • Building loyalty, trust on social media

    By Todd Vendituoli - Thursday August 9, 2012
    Almost everywhere you look there is something that mentions social media or Twitter or Facebook with people telling you that you should be part of it. Yet, for many small businesses it can be daunting. It’s a new idea of sorts and it’s so different than just placing an ad in a paper and hoping for results. There are so many things to learn and new ways of promoting your business, and many of us know we should be using it but are secretly hoping it fades away so we can silently say, “Wow, I’m glad I didn’t waste my time.”   Yet I don’t believe that it will just fade away, and the longer you procrastinate using social media the harder it will be to get a foothold later. So, let’s take a look at what you could do to...
  • Talk to Someone Today

    By Kenneth W. Betz - Monday August 6, 2012
    Asked about his favorite thing in his office, Tim Swafford of Swafford Construction in Chattanooga said it was his telephone. “It’s the cheapest and most effective tool I own,” he said. The question was part of an interview of Swafford as NAHB’s Remodeler of the Month to be published in the September issue of Qualified Remodeler , in case you were wondering if I routinely go around asking aimless questions of busy remodelers. But I liked Tim’s answer. It addresses, I think, the frustrations and pitfalls I’ve observed resulting from over-reliance on technology like email and texting, not to mention attempts to communicate via social media. My response to tedious and imprecise emails frequently is: “Oh, for heaven’s...
  • Top 25 quotes about architecture and inspiration

    - Friday August 3, 2012
    Since my first years in college, I began keeping a list of meaningful quotes. For me, they were architecture-related. Some distantly – theoretical; some straight up like a good cocktail. They all grounded me while at the same time lifted me – inspiring me to greatness.   It’s rare to find a client that allows you to actually produce architecture … Architecture, rather. I think I’ve only had a few since I completed my graduate work in 1996. So, like glancing at the ubiquitous motivational magnets magically clinging to the side of the Sub-Zero fridge, my list of quotes is occasionally dusted off from beneath the stacks of architecture and design journals for a quick read while I await the next exciting client.   The...
  • To Reface or Replace

    By Mark Gandy - Monday July 30, 2012
    Refacing, sometimes also called “face lifting,” can be an economical alternative to replacing kitchen cabinets. Refacing cabinets involves replacing existing cabinet doors, hinges, drawer fronts, drawer boxes and hardware and re-laminating of cabinet face frames and finished end panels with new wood veneer. In effect, an existing kitchen can be completely transformed without removing the existing cabinet boxes, countertops, flooring, backsplash or appliances. The most common myth about cabinet re-facing is that it can always be done for a fraction of the cost of new kitchen cabinets. This is the most common sales pitch used by companies that strictly offer cabinet re-facing. Because Bath Kitchen and Tile Center offers new...
  • Up From the Ashes: Rebuild or Remodel?

    By Richard Appelbaum - Monday July 23, 2012
    On Nov. 13, 2008, our home of 30 years was reduced to ash. The Tea Fire—so-called because it began in an abandoned tea garden high in the hills above Santa Barbara, Calif.—swept through canyons and hillsides, driven by hot, dry, 70 mph Santa Ana winds. In a few hours, some 220 homes ceased to exist. My wife Karen and I, perhaps mercifully, were out of town, and therefore spared the memory of fleeing a wall of flames. On the other hand, we also learned that there is at least one major downside to traveling with only carry-on luggage: we returned to a home site that was still smoldering, in which nothing remained of our former lives, except two suitcases full of dirty clothes. We were fortunate in that we had good insurance coverage...
  • In a negotiated team, everyone wins

    By Bonnie Pickartz - Thursday July 19, 2012
    In the good old days...before the fall of 2008...most contractors were working with either cost-plus or hard-bid contracts. You did your homework, calculated your costs, overhead, profit, and you bid the job. You were either high bidder, low bidder or maybe in the middle of the bidding field. The chips fell where they would and you moved forward as the successful bidder or went on to bid another job.   Fast-forward almost four years and you'll find clients more wary, loans harder to get and fewer projects to bid. To add to the conundrum, competitors are hungrier, and costs and labor haven't gone down.   So, what do we do? We work smarter and become more client-centric. We work with clients early in the process, becoming part of...
  • Making Charitable Outreach a Priority Among Employees

    By Jeff Kaliner - Monday July 16, 2012
    Like so many businesses, one of our major priorities is identifying philanthropic and community relations opportunities that are not only in line with our overall mission, but that strike a chord with our employees, inspiring them to get involved. Incorporating a corporate social responsibility strategy into your annual plan means much more than just aligning yourself with a cause and writing a check—and a successful CSR strategy can achieve much more for your business than the expected warm and fuzzy reaction elicited by doing a good deed. Finding ways to give back to the community has been a priority for us since we founded the company 20 years ago, and in the past few years we’ve contributed time and money to organizations such...
  • Scalding Your Brand On Your Market

    By Daniel Wolt - Monday July 9, 2012
    Naming your company is one of the hardest things you’ll ever do. Unfortunately, most of you probably already have your brand name and possibly a logo, and the idea and cost of changing it isn’t high on your list of priorities. When I started Zen Windows, I knew I needed something that would be so different it would stand out from all the standard names—AAA, Able, Affordable, you know the ones still hoping to get the first call in the phone book. Zen, as you’ve probably noticed, comes at the end of the alphabet, so had we still been in the yellow pages era, some would think I had committed certain naming suicide. Of course, Google has changed all that. Now, memorable, easy to spell, unique names can help, as can building your...