Social media can be a bit overwhelming. You're working hard to stay afloat. You've reinvented your business by adding new products and services. You spend more time working on proposals, beating the bushes to keep work in the pipeline, and trying to do more with less staff. And now you hear that you should be more active in social media. Well, you're hearing it right. And while you're using your social media outlets to make yourself more available, to let people know that you are open for business and to establish your authority in your field, you can easily miss yet another advantage social media offers. Social media can be an educational resource. Use it! Recently a client asked about the pros and cons of different window materials...

In today’s construction market every business needs to use every avenue possible to enhance their position and social media is a great tool for doing that. It makes no difference whether you are a large or small builder. By not using this source you are hurting your business’ position and bottom line. Social media provides an opportunity to enhance your authority and reputation, and make you stand out among the many other builders that a potential buyer has to choose from. What you will you gain by using social media? You have the advantage to show that you have expert knowledge and experience as a builder. In a crowded market with so many builders trying to attract potential buyers, setting yourself above the rest is a key part...