Philip D. Zaleon is the founder and president of Chapel Hill, N.C.-based Z promotion & design Inc. – a full-service integrated marketing, advertising and creative agency specializing in providing services to the kitchen and bath industry. He also is the co-founder and partner of The Kitchen & Bath Channel, which provides industry professionals with consumer leads through marketing tools that utilize the latest technologies and techniques designed to connect consumers with kitchen and bath professionals.
Prior to founding Z promotion & design in 1996 and The Kitchen & Bath Channel in 2010, Phil held the position of Vice President of Research and Development for a technology-based communications firm. In addition, Phil is an international award-winning designer and producer who spent more than 12 years in the television industry as a graphic designer, a producer, director, animator and marketing director at top 30 television market affiliates, as well as at CNN in Atlanta.
Phil is a contributing writer to Kitchen & Bath Design News and NKBA Magazine. He also is the current chapter rep for the Eastern Carolinas Chapter of NKBA, a former member of the national NKBA Technology Advisory Council, a past chapter Vice President of Membership and Vice President of Communication and Technology (2 times), as well as an industry speaker on marketing, advertising and Internet-related topics. He is the author of the book “A is for Advertising… B is for Branding… a hands-on guide to improved profits through marketing your kitchen & bath business – volume 1.” The Z promotion & design website (KitchenMarketing.com) and blog (TheKitchenBlog.com) contain tips and ideas for marketing kitchen and bath showrooms.