It does appear the Internet is not going to disappear anytime soon. If anything, it will continue to grow and refine its structure to appeal to even more potential customers for your company.
I have heard from some remodeling contractors that the Internet-based are worthless. They cost too much. And the Internet company does not understand remodeling contractors and what they are looking for in a Potential Client.
You should spend more time qualifying your potential customer upfront.
Consider this, through all of the years, all of the crazy schemes, the most utilized and most return for the dollar spent is word of mouth.