Bonnie Pickartz is president of Goshen Timber Frames in Franklin, N.C. In her role as president, Pickartz focuses on building a company that is client centric. Her customer service background and commitment to client relationships are the keys in Goshen's continued success. Pickartz understood early on that the Internet would be important to showcasing Goshen's homes and that an expanding Web presence is critical in any business. Her goal is to help other builders use these tools to grow their own businesses.