BR-111 unveils upscale designer showroom

Miami, Florida, October 28, 2008…BR-111™ Exotic Hardwood Flooring announces the unveiling of its new Designer Showroom situated in the upscale shopping district of Coral Gables, Florida. BR-111™ is piloting the innovative concept in South Florida and seeks to eventually roll out additional showrooms in major markets throughout the nation.

With soaring industrial ceilings, large format product collages, and leading edge product installations, BR-111’s goal is to provide the local architectural and interior design community a relaxed environment to explore existing and emerging trends in exotic hardwood flooring. Design professionals are encouraged to review their project specifications in prearranged one-on-one flooring consultations.

The BR-111™ Designer Showroom also provides a perfect win-win situation for BR-111™ retailers in the area. Authorized dealers are welcome to meet with their clients in a spectacular showroom dedicated to BR-111™ products. In addition, ongoing referrals and sales leads generated through the Designer Showroom will be passed directly to local BR-111™ dealers for fulfillment.

Cutting edge wall installations and large display panels are highlighted throughout the Designer Showroom. Many of the sample boards feature multiple BR-111™ products used in tandem to create a bold, custom statement for use on floors, walls or even ceilings. Visitors to the showroom are also treated to the latest product releases from BR-111™, including the new Design & Architectural Series.

For almost 20 years, BR-111™ has been a leader in the exotic hardwood flooring arena, providing products that are recognized for their beauty, performance and overall value. Exciting new hardwood species and innovative products, ranging from prefinished solids and engineered flooring to hand-scraped and distressed products, are researched and developed annually in an on-going effort to achieve the ultimate level of excellence.