Delta unveils new brand positioning

• My Delta saved items: Visitors who find products or images they like can place them in their My Delta folder and save them for future reference.
• Compare items: Side-by-side comparisons of products – including images and various attributes – are easy with this feature. Users can compare any number of products.
• Filtering: This feature allows users to narrow their product search by selecting only specific attributes, such as a particular smart feature, the number of holes required or WaterSense® certification.

Also debuting this month is new Delta packaging designed to stand out in the retail aisle. Featuring a high-contrast black and white color scheme, a clean, uncluttered look, and easy to understand iconography, the new design makes it easy for consumers to find the product they’re looking for and understand the key features and benefits.

New packaging features include improved product images, key feature and benefit icons, an updated Delta logo, simplified side panel and consistent back panels. The new design consistently outperformed competitive packaging in research testing.