Gerber unveils new logo

WOODRIDGE, Ill. (October 2008) – Gerber Plumbing Fixtures LLC, one of the leading manufacturers of vitreous china plumbing fixtures, faucets, fittings and bathroom suites for the residential, commercial and hospitality construction markets, has announced the creation of a new corporate identity and logo. Driven by the desire to capture the essence of the company’s nearly eight decades of industry experience and dedication to the plumbing professional, Gerber wanted an updated look that would appropriately reinforce its position as a revolutionary brand.

“Since the company’s inception, Gerber has remained true to the plumbing professional by offering innovative and affordable solutions for the kitchen and bath,” said Kevin McJoynt, director of marketing for Gerber. “We were inspired by our industry’s heritage and the plumbing professionals we serve, which allowed us to come up with a logo that is fitting to our historic and established brand that continually strives to meet and exceed the highest of industry standards.”

Gerber’s new logo emerged over a period of several months during which ideas were presented to Gerber’s executive team and national sales department. As a result, the new company look incorporates the views of Geber’s entire team and embodies the manufacturer’s role as a provider of quality, stylish, technologically advanced, and performance-driven products.

The company plans to make the transition to its new corporate identity gradually, and will begin using the logo in October 2008.

For more information on Gerber Plumbing Fixtures LLC, visit www.gerberonline.com or call 630.754.0278.

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