Sterling revamps website

KOHLER, Wis. – October 21, 2008 – In an effort to create a more personal, connected experience for users, Sterling launches its newly redesigned kitchen and bath plumbing products Web site. The complete overhaul focuses on speed, enhanced features and functionality, and overall user-friendliness.

"It's important for our customers to see that we are in touch with their needs,” says Tim O'Connor, director of channel marketing for Sterling. "We are here to provide the right planning and specification tools and plumbing products for their new home construction or remodeling projects – no matter if they are heavy DIYers, plumbers or remodelers.”

The new Sterling Web site is organized in an intuitive manner, significantly reducing the time it takes to find the information a user is seeking. The improved navigation of the site allows users to more easily locate product information, the "Where to Buy” locator, product and "how to” videos, resource guides, and other key pages. Once in a product detail page, essential product information, from dimensions and installation requirements to colors and pricing, is easily visible. Understanding the need for DIYers and trade professionals alike to have a "one-stop-shop” for information, Sterling has taken significant steps to create a truly comprehensive resource. Optimizing the "What's New” page to feature the latest products, trends and technology keeps users up-to-date on all of the key news from Sterling. The new site also offers the ability to browse, filter, organize and compare products, easily download literature and find key indicators of installation and size requirements, ADA compliance, EPA WaterSense listings and popularity of products for more comprehensive product research.

From Sterling's home page to the product detail page, users will notice an enhanced look and feel to the site. The colorful, warm look of this easy-to-navigate site creates a very modern and transitionally designed Web site. The user-friendly language speaks directly to the users and delivers information in a comprehensive, yet understandable manner. An additional feature of the site is the reduced amount of clicks required to move from page to page to find desired information. The added "sort by” functionality allows users to customize the view of product search results.

To visit the STERLING Web site, go to