KOHLER, Wis. – August 6, 2008 – Kohler Co., a global leader in kitchen and bath design and technology, today launched www.KOHLER.com/pro, a comprehensive Web-based resource designed exclusively for various trade-specific audiences.
“This online portal is a one-stop Web site designed specifically for trade professionals to assist them in finding, researching and organizing information surrounding kitchen and bath products, services and industry news,” said Douglas Bocchini, director of merchandising at Kohler Co. “Kohler understands that trade groups require specific information – accurate and fast – to best serve their customers. And KOHLER.com/pro helps these pros find exactly what they need with very few clicks.”
The new password-protected Web site serves the needs of several trade groups: plumbers, contractors, architect/designers, builders, remodelers, and countertop installers. Users from each trade group receive customized information from Kohler based on their indicated areas of interest. With literally thousands of KOHLER product SKUs available, this Web site enables trade professionals to easily navigate product detail pages such as installation requirements, options and configurations.
After logging in, site visitors can search for product information, create folders to keep individual projects organized, and store this information on the site for future access. A truly unique way for the trade to integrate products into their jobs, the Web site provides the latest information available in a very succinct manner.
In addition to product information, users of the Web resource have access to the most recent industry news, photos and ideas from Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.