Noritz partners with PHCC

FOUNTAIN VALLEY, CA – Noritz America Corporation, the world’s leading manufacturer in tankless gas water heater technology, has partnered with the Plumbing-Heating-Cooling Contractors Association (PHCC). The alliance, part of PHCC’s Partners for Professionalism, reaffirms Noritz’s support to the nation’s contractors and their commitment to providing the finest products and services for consumers who purchase a Noritz tankless water heater.

The announcement also speaks volume to recent shifts in the tankless gas water heater industry. Since its introduction here in the U.S., tankless water heaters have traditionally been distributed through professional wholesale centers. But now, with the growing popularity of these products, some tankless manufacturers have started to abandon the professional distribution channel.

“We felt partnering with PHCC was necessary, especially on the heels of Rinnai’s OEM announcement deal with GE to directly sell its tankless heaters to home builders” said Carlos Morales, vice president of sales and marketing for Noritz America. “Quality control is crucial at Noritz and therefore we must continue to strengthen our support and commitment to our contractors and maintain the trust we’ve built in the professional industry.”

Jo Wagner, Chairman of Partners for Professionalism, agrees with the Noritz business model. “Their commitment to training our technicians on the proper usage and installation techniques for these “green” products, while educating p-h-c contractors about the business-building opportunities they can provide is right in line with PHCC’s philosophy in this area.”

Noritz “Next Generation” tankless water heaters offer consumers on-demand access to an endless supply of hot water. When a hot water fixture is turned on or hot water is required by an appliance, the heater will detect the demand and heat the water accordingly. This can translate into significant savings in terms of energy as the unit heats water only when necessary. Additionally, since a Noritz unit is about the size of a carry-on suitcase, space consumption is drastically reduced.

As a PHCC Partner for Professionalism, Noritz supports the association’s commitment to delivering programs and services that increase member contractor’s business skills and profitability. “We’re providing enhanced features for PHCC members,” says Carlos. “On our website’s installer locator, we recognize PHCC members with an icon next to their names as well as boosting their ranking levels faster on our installer search results. We’re also offering an educational program on selling tankless water heaters.”

For more information on PHCC and the Partners for Professionalism program, please visit

To learn more about Noritz and the entire line of the “Next Generation” series of tankless water heaters, please call (877) 986-6748 or visit our Web site at