GAF video wins Hermes Gold Award

Wayne, NJ (06/08) – GAF Materials Corporation is pleased to announce it has received the 2008 Hermes Creative Award from the Association of Marketing and Communication Professionals in the category of Video – Marketing Products. The award was presented to GAF in the Gold category for its GardenScapes Roof System DVD, and recognizes the very best work in the marketing and communications industry.

The video, “GardenScapes: Greening America—One Roof at A Time” describes the advantages and features of the GAF garden roof system including longer roof life, energy savings, improved storm water management, tax incentives, and LEED credits. The show features an interview with Peter Philippi, a garden roof designer, with over twenty years experience designing garden roof systems in Europe. He explains how the benefits of a garden roof create a “win win” situation for the community and the property owner. Through animated graphics produced by GAF’s in-house Creative Services Department, the viewer can see how the GardenScapes system reduces the complexity, cost, and potential pitfalls associated with the installation of a garden roof. The video is available for instant viewing at www.gaf.com.

The GardenScapes Roof System DVD was produced by GAF’s in-house Media Production Department, a multi-media production and design group that creates all of GAF’s video marketing materials. The group has received recognition for many of their videos and DVDs, including Telly Awards, which honor outstanding TV programs and video and film productions, and Houston International Film Festival Awards, the third largest international film competition in the country.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The mission of the Hermes Creative Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers. The videos are judged by industry professionals who look for video that exceeds a high standard of excellence and serve as a benchmark for the industry.