LIVINGSTON, NJ – June 25, 2008 – Despite a weakening economy that’s forced consumers to cut back on spending, a new survey revealed that homeowners are still willing to pay more for products that are “green” or energy efficient.
In a poll of over 700 homeowners sponsored by Plastpro, Inc, a leading manufacturer of fiberglass home products, an overwhelming majority – or 73 percent – said they would pay more for home improvement products that they believe are better for the environment. The omnibus survey also showed that women find the green message more compelling than men, with 80 percent indicating they’d be willing to spend more on environmentally friendly products compared to 66 percent of men.
Additionally, 89 percent of those polled said they would be willing to pay more for products that reduce heating and cooling costs, while 9 out of 10 would buy quality products that last longer – rather than less expensive materials that save upfront costs but have a shorter life span – when considering replacement items like windows or doors.
“Builders, remodelers and contractors who are trying to cut costs by offering products that are only average in quality are choosing the wrong path,” said Franco An, President of Plastpro, Inc. “Indeed, the survey shows that quality is still the defining characteristic for home improvement products despite a decrease in real estate values and a softening economy. Homeowners realize that long-term savings far outweigh upfront costs.”
The poll, which was administered by the Opinion Research Corporation, also showed that when planning a home improvement project involving professional help, 86 percent of homeowners felt it was important that the people they hire be knowledgeable about environmentally beneficial and energy efficient products.
“It’s clear that consumers expect professionals to have a thorough understanding of available materials that are green and energy efficient,” commented Mr. An. “Our job as manufacturers is to educate about these products so contractors and remodelers can in turn communicate effectively to the consumers who want access to them.”
According to An, Plastpro continues to develop and manufacture composite home products that are energy efficient and can help to offset rising fuel prices. The company uses composite materials to produce products that are stronger and have more durability than traditional wood and steel products.