SAN FRANCISCO, June 12, 2008—Fuego North America, creators and developers of the industry-redefining Fuego outdoor grills, is proud to announce its newest addition to the Fuego team, national sales manager John Wilkens. The recent addition of Wilkens to Fuego’s management team is a direct result of the company’s accelerating growth in the outdoor living category. In his new role, Wilkens will execute the company’s sales plans, assist in the strategic planning of sales of new products, and lead national accounts and regional distributors to exceed sales forecasts.
“As Fuego continues to expand its product line, John’s strong sales background and demonstrated success will continue to establish the Fuego brand as the authority in the outdoor living lifestyle,” says Alex Siow, president and CEO of Fuego North America.
As an industry veteran, Wilkens brings to Fuego more than 25 years of experience in the retail, contract and wholesale segments of the appliance and consumer electronics markets. Before joining the Fuego team, Wilkens served as the Florida area appliance manager for Ferguson Enterprises, Inc., where he developed wide-ranging marketing programs, implemented delivery and installation programs, and recruited and trained sales associates. Wilkens has also showcased his strong marketing and sales acumen at Whirlpool Corporation, Florida Builder Appliances, Inc., and Silo, Inc. He has served in a management capacity in each of the previous organizations.
Wilkens resides in Pompano Beach, Fla. with his wife. When he’s not implementing sales strategies for Fuego’s national area, Wilkens enjoys golfing and fishing.