Noritz names new president

FOUNTAIN VALLEY, CA (February 9, 2009) – Mr. Hisashi Uryu, the former president of Noritz’s highly successful Hong Kong Division, has been named president of Noritz America Corporation, it was announced today by Yoshi Asano, Noritz America Senior Marketing Manager. Noritz is the world’s leading manufacturer of tankless water heaters and the official tankless water heater of Brad Pitt’s Make It Right project in New Orleans and Extreme Makeover: Home Edition for 2008-09.

Mr. Uryu started with Noritz Japan in 1988 as an engineer at the production process system division, where he contributed tremendously to the cost-reduction and productivity of the assembly line. Mr. Uryu quickly rose up the ranks within the Noritz Corporation and was given the torch of cultivating the Hong Kong market in 2001, where he successfully penetrated the market in Hong Kong by working closely with local building engineers and concentrating on “after-sales” customer service.

Mr. Uryu first turned his skills to the commercial water heater market in Hong Kong, which was previously dominated by another brand. However, in just three years, he was able to turn the market around and had gained an 80% market share, making Noritz the leader in the segment. In addition, Mr. Uryu is also credited with conducting rigorous research to develop new products for the Hong Kong market. In 2005, the first year in which Noritz launched a kitchen appliance line outside of Japan, Mr. Uryu quickly had the Noritz line positioned as the best-selling products of the Hong Kong Gas Group, which is the largest gas appliance distributor. That particular market share went from 0% to 18%, which was significant for a territory that was long established with other brands. Also, Mr. Uryu single-handedly built up Noritz’s presence in new residential and commercial developments in Macao from 0% to a remarkable 80% in market share during his tenure. He was also able to get such top-name establishments as the MGM and the Wynn hotel groups to use Noritz tankless water heaters in their hotel/casinos.

Under the leadership of Mr. Uryu, overall sales have nearly doubled and new markets have been created. As the new president of Noritz America, he will be a significant asset to an already thriving team. “I am very enthusiastic to help amplify our market share in the United States, and with thorough research on products and services to grasp a deeper understanding of the market, I will develop and execute strategic business plans that will best suit the current market.” said Mr. Uryu.

To learn more about Mr. Hisashi Uryu, Noritz America Corporation and the entire line of Noritz’s Energy Star tankless water heaters, please call (877) 986-6748 or visit our website at