Webinar: How to create a website for today's consumer

Kitchen and Bath Design News will host a webinar on Wed., Nov. 16 called, "Creating a website for today's kitchen and bath consumer." The webinar is offered with today's consumer in mind and the fact that kitchen and bath designers don't have long to capture and hold their attention.

Presenters, Jim Nowakowski and Brad Holem from the Interline Creative Group will argue that a designer and showroom website is the central location where this involvement happens, especially when the consumer is on the hunt for kitchen and bath products and services. This webinar will look at the best way to create an effective website that works as a powerful marketing tool for your kitchen and bath firm.

Topics of discussion during the webinar:

• Who is this today’s “consumer?” Who are “your” consumers?
• How do you find and define your value?
• Turning that value into differentiation
• Using differentiation for your website to delight the consumer
• Integrated Marketing Drivers
• Conclusions

Register for the webinar. Participate in the discussion online using the hashtag #kbwebsite and follow @KBDN on Twitter.