October Online Video Hits All-Time High

Earlier this week, online measuring firm comScore released U.S. online viewing data for the month of October - numbers that reached an all-time high for online video. If you're not already leveraging online video in your marketing campaign, these latest numbers should give you the incentive to start.

In October, "184 million U.S. users watched online video for an average of 21.1 hours per viewer," according to comScore. Google owned the top spot for online viewing which may not be surprising since Google owns YouTube. Google had 160 million viewers with 424.2 minutes per viewer. Facebook ranked second with 59 million viewers and 18.4 minutes per viewer.

The release of these October numbers beg the question: Are you sharing online video and where are you sharing it? Residential Design + Build columnist Joseph Dellanno utilizes YouTube to share videos of his projects and showcase his use of Interactive Design Build. In a recent column, he wrote: "The unusual nature of this project made this a perfect opportunity to document and share an interesting bit of design/build work on YouTube. The question remained how to document the IDB process accurately and share it in a logical and timely manner with past and future clients through social networks."

Stonecroft Homes, Louisville, Ky. also posts utilizes YouTube for marketing. The company's videos provide tours of homes it has recently finished, without the consumer having to leave their home or office. This video of its Reserve Estates gives a room-by-room look with information about products used in the house.

Do you create online video to market your company's products and services?

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