Survey: Homeowners choose aesthetics, not value on remodeling and interior design projects
U.S. homeowners who are remodeling or redecorating their homes are choosing aesthetics rather than value, according to a Houzz.com survey.
The Houzz & Home Survey was emailed to registered users of the Houzz app and website in February 2012. Results are based on 29,127 respondents (87 percent homeowners, 13 percent renters). Edge Research conducted the survey.
About Houzz
Houzz (www.houzz.com) is the leading online platform for home remodeling, providing inspiration, information, advice and support for homeowners and home improvement professionals through its website and mobile applications. Houzz features the largest residential design database in the world, articles written by design experts, product recommendations, a vibrant community powered by social tools, and information on more than 1.3 million remodeling and design professionals worldwide who can help turn ideas into reality. @houzz_inc
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