Kohler, WI – To meet consumers' growing desires for easy product selection, project planning assistance, and design inspiration, Kohler Co. has completely redesigned its Kitchen & Bath Web site.
"We've created a Web site that consumers can engage with that will simplify the search and selection process," says Shane Judd, director of digital marketing for Kohler, "a site that provides design inspiration, that allows visitors to envision their ideal space and gives them resources to make their dream a reality."
The new Web site offers more intuitive navigation, elegant catalog browsing and a more comprehensive search, according to the company.
Enhancements and new features on the redesigned Kohler Kitchen & Bath website include:
Improved Product Details: On the product information pages, the details are now better organized and easier to understand. From color and finish options to parts and service information, visitors can find products and their features and benefits. The new addition of a comparison folder allows users to compare several products and their features side-by-side by simply adding them to the folder.
Ideas & Planning: Features in this section enable visitors to browse kitchens and bath designs, explore the latest design trends, receive planning advice and floor plan options, and even see first-hand how designers and homeowners are using Kohler products in homes.
My Kohler Folder: This tool is designed to help users keep projects organized. Users can save products, articles, photos – everything necessary for inspiration and planning. Tabs allow users to keep the components in order, and share what they have collected with friends by email or social media. Consumers can also share their folders with showroom professionals for help in planning and for project advice.
Resources: From warranty information to care and cleaning guides, users can browse Kohler's selection of colors and textures, and download the latest product literature to get inspired and learn more.
On the heels of the new Kohler Kitchen & Bath Web site will be a mobile version, which will offer similar functionality and design through handheld and mobile devices.