Anaheim, CA – Aquatic has announced that the company has been selected as the primary provider of bathtubs and showers for Main Street America. Scheduled to open this fall in Spring, Texas, near Houston, Main Street America is the nation’s first year-round, new home and remodeling show and largest ongoing kitchen and bath demonstration site. Proprietary technology developed for this project will help educate visitors, facilitate the buying experience and empower manufacturers to market to consumers after they leave the property.
Open seven days a week, the 14-acre, multi-million dollar home theme park will include 12 architect-designed houses showcasing fully operational fixtures and products from today’s major brands. The homes will represent a wide range styles and interior décors including Old World Mediterranean, Spanish Courtyard, French Hill Country, Coastal Plain, Greek Revival, Texas Hill Country, Contemporary Modern and Traditional.
Aquatic will outfit nine of the houses with more than 30 of its best-selling tubs and showers from the company’s Everyday, Hydrotherapy and Accessible lines.
“People want choices versus being forced to accept one of a few options or worse, what a builder or contractor decides to install,” said Mike Feigin, founder, owner and CEO of Main Street America and also owner of Design Tech, one of Texas’ leading custom homebuilders. “Aquatic has the largest and most comprehensive collection of state-of-the-art tubs and showers.”
Feigin expects Main Street America to attract more than 300,000 visitors a year from cities all over Texas. Equipped with hand-held devices that utilize radio-frequency identification, or RFID, technology, visitors will take self-guided tours through each home where they can see and experience working products in installed environments. They will be able to scan “hot-spots” on products that interest them to instantly access more information about the manufacturer, features and functionality, cost, etc.
Each time a guest scans an item, they will be given the choice to save the information to their virtual “Project List,” which they can access later through the Main Street America Web site. Through the hand-held device, the guest also can request more information directly from product manufacturers – at the moment of inspiration. Manufacturers can see when a shopper scans their products through real-time, online reporting.
Main Street America additionally will include a two-story, 44,000-square-foot guest center with a custom home building office, a home remodeling center, an interior design studio, mortgage financing services, a specialty café and a childcare area. There also will be a large meeting room where manufacturers can gather with trade customers before or after touring the houses – for product briefings, continuing education sessions and more. Another building will house a cooking school, led by a professional chef, plus a demonstration studio. Throughout the property, visitors will be able to participate in home product demonstrations, how-to workshops, home-buying seminars and seasonal events such as spring gardening classes, July 4th fireworks displays, summer BBQs, fall football block parties and Christmas on Main Street.
“Main Street America represents an incredible marketing opportunity for us – one that is very different than and, in some ways, superior to anything we could do through more traditional methods such as a three- or four-day trade show,” said Stacy Zar, Aquatic’s director of marketing and new product development.