PITTSBURGH September 24, 2012 — Homeowners have come to appreciate the newfound infusion of vibrant hues into all aspects of modern society, according to the color forecast for home décor in 2013-2014 from the PPG Pittsburgh Paints brand. Once hesitant, they’ve become more comfortable with powerful color, and they’re showing their creativity by embracing deep, dramatic teals such as French Riviera and sharp, playful fuchsias such as Rose Marquis in their homes. These are just two of the 25 lively key colors presented in Color Minded, the 2013-2014 trends for The Voice of Color program.
“We are living at a time when an unprecedented platform for self-expression exists due to the constant transformation of technology and ever-growing connectivity and communication,” said Dee Schlotter, brand manager, The Voice of Color, program of the PPG Pittsburgh Paints brand. “Consumers are articulating their creativity like never before. Fresh, bold color has permeated our daily lives, becoming an increasingly dramatic character in home décor and overall design. Homeowners who were once leery of color are now embracing it with open arms and a brand-new level of sophistication.”
The influence of new technologies and a society propelled by ideals at an ever-evolving pace are driving color-packed palettes for 2013. With such an abundance of bold colors, the method for integrating color and lifestyle will vary from person-to-person—and that will make all the difference in interpretation, according to Schlotter. For some, the urge to retreat to life’s fundamental basics will yield simple yet adaptable, thoughtful application of home design elements. For others, self-manifestation will be embellished by loud, unexpected design sensibility as fashionable, futuristic technology takes center stage. Overall, sleek and chic is in, but only when paired with a friendly, inviting atmosphere.
“Everything is more sophisticated and multimodal in its design today—from our smartphones to the cars we drive and the clothes we wear,” Schlotter added. “This sophistication translates to home décor, as we’re now building increasingly complex décor designs with profound depth.”
The key trend colors for the PPG Pittsburgh Paints brand are presented in signature five-color palette cards that offer color opportunities for all design elements in a space, from paint and window treatments to flooring and fabric. “A trend is never about just one color. It’s about the combination of all the colors in a particular space,” Schlotter noted.
The five new Color Minded trend palettes in The Voice of Color program for 2013-2014 will be available at dealers of PPG Pittsburgh Paints products across the United States. These palettes are:
Thoughtful and Versatile
This trend beckons the low-key, eco-friendly hipster. A mellow yet optimistically laid-back approach to colorization, the palette favors smart, functional basics. Highlighting designs and products that simply work well and adapt to lifestyles with no added fuss or embellishment, this theme embraces clean, crisp lines, order and lightness. Touches of industrial elements mixed with plywood surfaces, subtle textures and quirky accents bring this palette to life.
Earthen, terra cotta shades of red and brown warm the palette, while khaki, gray and white serve as neutrals. PPG Pittsburgh Paints paint colors in this palette are Ginger Root (224-6), Whippet (522-4), Chaps (321-6), Cream Puff (522-1) and Light Sage (409-4).
Fantastical and Enchanting
This palette brings to life a fairytale environment for grown-ups. A whimsical design ideal, the color palette is a mix of dark and delicate. A hint of the 1980s emerges with sharp fuchsia and magenta playing against teal. Skewed and unexpected shaped furniture challenges perceptions. Gold mirrors and transparent items add impact as dazzling embellishments contribute to the flair for the extraordinary. The perfect escape from reality, this trend plucks décor components straight out of a wonderland.