Frigidaire Announces New TV Ad Campaign

CHARLOTTE, NC, September 20, 2012 — Frigidaire has announced its first television advertising campaign in decades. The campaign will highlight the iconic brand’s legendary innovations, which began more than 90 years ago and continue today. In addition to the television spots, the campaign will be supported through traditional print advertising and across multiple digital media channels, as well as in-store promotions.

Frigidaire has been committed to delivering innovations that revolutionize the home life. The company invented and introduced the first electric refrigerator in 1918. In fact, the common nickname, “fridge” is derived from Frigidaire after consumers started referring to their refrigerators as simply, “The Frigidaire.” In addition, Frigidaire was the innovative force behind the first freezer, the first slide-in range and the first air conditioner.

Frigidaire, which has been owned by Electrolux since 1986, continues to develop new innovations for today’s kitchens based on its consumer insights and testing in its research and development centers across the country. And, as a unique part of its heritage, Frigidaire is one of the few appliance manufacturers that can proudly say that many of its appliances are still engineered, designed and built in the USA.   

This ad campaign takes viewers back to the origins of Frigidaire at the turn of the 20th century and highlights more than 90 years of legendary innovation. The ads will also introduce Frigidaire’s latest innovation, the Frigidaire Gallery Range with Symmetry Double Ovens. Designed with two spacious ovens, each large enough to cook a 25-lb. turkey, this Frigidaire innovation lets consumers get dinner on the table faster because it can cook multiple dishes at the same time at different temperatures. The 30- and 60-second TV spots end with the tagline, “The Legend Continues.”

The campaign, developed by DDB Advertising, is designed to reach a national audience. It will feature in-store promotions in addition to Frigidaire’s enhanced training programs for retailer sales teams.

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