PulteGroup 2012 Surveys Reveal Improved Homebuyer Sentiment

The PulteGroup Home Index (PGHI) surveys polled both renters and homeowners around the country to identify intentions as well as motivators and deterrents around the home buying process, sentiment toward the housing market, and housing trends and preferences. PulteGroup, Inc. worked with Russell Research to conduct the online surveys which were fielded throughout the year. Figures for gender, age, and geography were weighted where necessary to match their actual proportions in the population. More details about the methodology can be found in the individual research findings for each survey.