Blanco has been awarded a Silver 2012 Event Technology Award (ETA) in the Best Use of Technology To Build Event Attendance category. Blanco, along with Modenus, held a Champagne and Cupcakes Tweet-A-Thon event during the 2012 International Contemporary Furniture Fair (ICFF) to raise money for Water For People, a charitable organization that ensures sustainable safe and clean drinking water for people around the world. Hundreds of tweets from designers, editors, writers and invited guests reached almost one million people during the event, which lasted for a few hours. Blanco leveraged the event to launch its Cerana Fireclay Apron Front Sink, Crystalline Hideaway Sink and a new collection of water-saving faucets during the show.
The ETA's goal is to choose the best use of event technology that heightens brand experiences, develops strong outreach and communication while creating an open dialogue between product brand promotion and target audiences during trade shows or events.