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NAHB: Cost and Location Reported Top Priorities for Buyers

WASHINGTON—The National Association of Home Builders (NAHB) recently released an analysis for the results of the 2011 American Housing Survey (AHS). The results of the biennial survey have been compiled into “Characteristics of Home Buyers.” A new consumer preference survey, “What Home Buyers Really Want,” was also published by the NAHB.

The AHS analysis covered about 6.8 million home sales that occurred between 2009 to 2010. The “Characteristics of Home Buyers” revealed that first-time home owners deemed price and proximity to work as key concerns. Trade-up buyers focused more on design of the home and neighborhood as concerns.

Over 90 percent of sales, a significant increase from past years, reported in the 2011 AHS were existing homes. However, 55 percent of people surveyed for “What Home Buyers Really Want” reported a preference towards purchasing a new home over an existing home. The survey also revealed a growing interest in single-story homes as well as continued interest in energy efficiency.

To read “Characteristics of Home Buyers” in its entirety, visit the NAHB website here

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