LENEXA, KANSAS—A new visual identity and a new tagline have been announced in association with Fantech’s recent rebranding. The company’s new logo and typeface are intended to set it apart from the competitors, while the round, dynamic shape symbolizes air in movement. A number of individual elements form a strong, single and compact unit in the new logo, which also happens to mirror the union of the individual brands of locations of the Systemair Group and Systemair product portfolio in a more metaphoric way.
“Fantech has undergone a tremendous transformation in the last two years and we require a stronger brand identity to distinctly communicate Fantech’s integrated vision for delivering ventilation solutions to our customers,” said Mike O’Loughlin, Managing Director, Systemair/Fantech. “As we embark on the next chapter in our history we want to leverage Systemair’s global resources in order to strengthen Fantech on its mission to transform the way the industry thinks about ventilation.”
This rebranding represents a shift in Fantech’s overall vision, look and message, which is especially important to help unify the Systemair global organization since Fantech was acquired in 2008.