NAHB: Study Examines Green Homeowners' Satisfaction

GuildQuality, which conducts customer satisfaction surveys for the residential building industry, recently conducted a national survey of homeowners who purchased a National Green Building Standard (NGBS) certified green home built within the past three years. The study, commissioned by the National Association of Home Builders and presented today at the annual International Builders' Show in Las Vegas, aimed to uncover how green homeowners feel after purchasing their home; primarily focusing on their overall satisfaction and whether they would recommend purchasing a green home to others. 

"Historically, studies have focused on interest in green among buyers in the market or on trends as reported by industry professionals," said Matt Belcher, Co-Chair of NAHB's Energy & Green Building Subcommittee and a Builder from Wildwood, MO. "While that's certainly important information for all those in the industry, it doesn't always get to the heart of what new buyers want to know, which is: 'How satisfied are green homeowners with their decision?' This data provides groundbreaking information that can be of value to the general public as well as the industry."

Key findings of the study reveal:

·               94% would recommend a green home to a friend.

·               92% would purchase another green home.

·               71% of respondents believe that green homes are, overall, of higher quality.

·               55% knew their home may have cost more than a non-green home, but believed the benefits outweighed the cost.

·               90% were satisfied knowing they "did the right thing" in buying a green home.

To read the full report, including green homeowner feedback, visit GuildQuality here.

Loading