The 7 New Rules of Marketing in 2013

Learn how to double your marketing effectiveness without spending more money. Lead generation and marketing costs are rising dramatically, and ‘marketing clutter’ has substantially diminished response rates on the ‘tried and true’ advertising methods. There are solutions to these ever increasing marketing costs, which will be discussed in this fast-paced session presented by Tim Musch, Director of Business Development at MarketSharp. Powerful ideas covered include:

• Why lead costs are rising and what you can do about it (it might not be what you think)
• Why some marketing campaigns work great and others strike out
• What marketing is really supposed to do…and why most marketing doesn’t do it
• The difference between strategic and tactical marketing (knowing the distinction is critical for success)
• The ‘Marketing Equation’ and its components (understanding THIS alone will skyrocket your advertising results)
• How “platitudes” always kill the effectiveness of your marketing (you need to avoid them like the plague!)
• Real ways to absolutely separate your company from your competitors

This webinar will position you to generate MORE leads with LESS cost, now and throughout 2013.

Outstanding exteriors are more than skin deep. It takes careful evaluation and creative execution to transform what might be an ordinary home exterior into one that’s extraordinary. Attend this webinar and learn how to evaluate an existing home’s bones, and determine how they can be used to enhance a home’s appearance. See examples of how the best home elevations today are grounded in traditional style. Understand how to approach exterior design by adding character, making minor tweaks, or performing a complete makeover. Learn how to add character to an ordinary elevation. This webinar will demonstrate how to create timeless architecture that doesn’t become dated. Exterior design should be about the why, and making the most of the cards you’re dealt.

Attendees of this session will learn:

• Why a kitchen and bath designer’s niche skills are needed by architects and builders
• How to avoid creating generic kitchen or bath space and expecting others to finish it
• The differences between kitchen/bath styles such as transition, contemporary and modern
• Which typical mistakes are made in kitchen and bathroom design; In other words, what not to do
• Which business challenges are faced by kitchen and bathroom design firm owners

Customers are expecting a lot more out of their homes today. They expect a great place to raise a family, entertain themselves and their friends, and connect to the world. But they are also reading about and expecting that their homes will be both green and sustainable. What does this mean for you and your business? How can you evolve your business model to deliver what the hybrid did for transportation in your remodeling projects? The concept is home performance. Learn from three national experts on the house-as-a-system and how to deliver healthy, safe, durable, and energy efficient homes for your clients.