Monday, March 25 - Register
2pm Eastern, 1pm Central Eastern Time - LIVE
Effective Marketing - Learn More
Successful marketing for the new consumer’s decision-making moment
Speaker: Tim Musch - Director, Business Development, MarketSharp Software
The 7 New Rules of Marketing in 2013
Learn how to double your marketing effectiveness without spending more money. Lead generation and marketing costs are rising dramatically, and ‘marketing clutter’ has substantially diminished response rates on the ‘tried and true’ advertising methods. There are solutions to these ever increasing marketing costs, which will be discussed in this fast-paced session presented by Tim Musch, Director of Business Development at MarketSharp. Powerful ideas covered include:
• Why lead costs are rising and what you can do about it (it might not be what you think)
• Why some marketing campaigns work great and others strike out
• What marketing is really supposed to do…and why most marketing doesn’t do it
• The difference between strategic and tactical marketing (knowing the distinction is critical for success)
• The ‘Marketing Equation’ and its components (understanding THIS alone will skyrocket your advertising results)
• How “platitudes” always kill the effectiveness of your marketing (you need to avoid them like the plague!)
• Real ways to absolutely separate your company from your competitors
This webinar will position you to generate MORE leads with LESS cost, now and throughout 2013.
FOLLOWING THE KEYNOTE PRESENTATION - Quanex presents
ENERGY STAR® Most Efficient Recognition Program for Windows
New, energy efficiency trends, and the marketing advantages of offering qualifying window systems
Speaker: Ric Jackson, Quanex director of external affairs
Learn about the new ENERGY STAR® Most Efficient Recognition Program for Windows, including energy efficiency trends, program definitions and performance criteria and the marketing advantages of offering qualifying window systems.
As energy efficiency regulations are constantly evolving, Quanex keeps a pulse on the latest policies and legislation impacting the window and door industry through a comprehensive government relations program. For more information or to receive regular updates about fenestration industry regulations, contact firstname.lastname@example.org.
Tim Musch has spent the past 25 years developing and refining computerized database marketing systems for the remodeling industry. Prior to that, he spent 15 years gaining experience in a family-owned remodeling company in Central Wisconsin. Currently, Tim is Director of Business Development for MarketSharp Software located in Lacrosse, Wis. MarketSharp has supplied computerized marketing solutions to more than 2,600 of the country’s most successful remodelers including of 42% of Qualified Remodeler’s Top 500. Over the past few years, Tim has spoken to hundreds of groups building the case for the benefits of systemizing remodeler’s businesses. Tim’s formal education includes a degree in Marketing.
Rob Heselbarth is the editorial director for Qualified Remodeler and Residential Design + Build magazines and their online properties. Heselbarth began his career as a newspaper reporter, but has spent most of his time connecting with construction professionals through trade magazines and related online properties. Heselbarth has covered both residential and commercial design and construction since 1991. He is a regular speaker at housing and residential design industry events across North America. Markets Heselbarth has served throughout his career include: commercial and residential heating, ventilating, air conditioning and refrigeration; residential and commercial plumbing, contracting and design; and most recently custom home design, construction and residential remodeling. As editorial director, he shares design trends, best business practices and product information with more than 120,000 housing industry professionals.