Marketing

I Insist You Read Every Single Word Of This Immediately

Let’s take a “power words” quiz. Examine these two phrases: Phrase 1: We Do The Job Right The First Time. Phrase 2: We Always Insist That Every Job Be Done Exactly Right The First Time—No Exceptions. The first one expresses a worthwhile idea in a straightforward, easy-to-understand way. Unfortunately, it’s also stated in such an expected, non-interesting, and uninspiring way that nobody will give it a second thought. The second phrase, on the other hand, has a...
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I Insist You Read Every Single Word Of This Immediately

14 Towering Words That Command Attention & Demonstrate That You’re Absolutely Serious

Blog • May 20th, 2013
Your Most Important Number, Part II

The Missing Link Between Where You Are Now And Where You Want To Be

Blog • May 6th, 2013
Your Most Important Number: The Missing Link Between Where You Are Now and Where You Want To Be

If you’re currently doing $1 million in sales and you’d like to get to $2 million, it’s nearly impossible to see how to get from point A to point B.

Blog • April 26th, 2013
Get the Most Out of Your Website

Three key facts bring people to home improvement websites, keep them there and transform their online visits into leads.

Article • April 9th, 2013
Lower Payments Means Bigger Sales: Using Consumer Financing

Offering financing to your customers can increase sales for you.

Article • March 18th, 2013
The New Normal: Sell Services, Not Product

To get clients on board, your sales tactics must start by offering your expertise and experience, not the products you can deliver.

Article • March 13th, 2013
Relationship builder

Trade partners bend over backward for Colorado home builder who values solid relationships with them, as well as the clients he designs and builds for

Article • November 20th, 2012
Taking the Mystery Out of Lead Generation

Is generating remodeling leads harder than it used to be, or does it just seem that way? Asked about their most effective lead generating source — such as canvassing, direct mail, TV and radio, home shows, telemarketing, websites and social media...

Article • November 9th, 2012
Free marketing we all can do

Community involvement is good marketing for a home building or remodeling business wanting to increase visibility, grow its professional network and create goodwill

Blog • November 1st, 2012
Call for Entries: AIA Small Projects

The AIA's Small Project Awards program honors the country's best design of small projects

News • October 15th, 2012
Give Prospects What They Want Up Front to Get More One-call Closes

How much should you pay for a good piano? Before you dismiss this question as irrelevant to your business, seriously answer the question: How much should you pay for a good piano? $1,000? $3,000? $10,000? The obvious answer is, “It depends...

Article • October 10th, 2012
The Anatomy of a Vehicle Wrap

Vehicle wraps provide a rolling billboard and an opportunity to showcase your company’s work.

Article • October 10th, 2012
Five ways to prepare for housing's recovery

Before the housing market recovery gains steam, there are at least five online tasks to complete to make sure your business is prepared

Blog • September 27th, 2012
An appreciation for architecture

The appreciation and preservation of historical architecture is critical not only to a community at large, but to the future of custom home design

Article • September 21st, 2012
A winning system

Cullum Homes has become more profitable and has increased revenue since improving its project communication system

Article • September 21st, 2012

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