Not Your Father’s Marketing Plan

Marketing can be a tricky thing. Remember when Oldsmobile marketed its cars with the slogan, “not your father’s Oldsmobile”? The campaign would have to be judged a flop because the only Oldsmobiles you see on the road today last rolled off the assembly line in 2004. In contrast, the expression “not your father’s [insert term here] … ” has become a pop-culture catch phrase that has outlasted the product it was coined to promote. Likewise, in making marketing decisions...
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