Marketing

Your Most Important Number, Part II
  • 1
Last Week: Finding your ‘Most Important Number’ This Week: How to get the marketing budget to make it happen, and how to spend the budget   Last blog posting I challenged you to set a goal using my “Most Important Number” method. In a nutshell, your Most Important Number is the number of sales per month you need to get in your bread & butter product category that would get you where you want to be, financially speaking. So if you’re currently selling an average of 8...
More
First « Previous 1 2 3 Last
  • Your Most Important Number, Part II
    Your Most Important Number, Part II

    The Missing Link Between Where You Are Now And Where You Want To Be

    Blog • May 6th, 2013

  • Your Most Important Number: The Missing Link Between Where You Are Now and Where You Want To Be
    Your Most Important Number: The Missing Link Between Where You Are Now and Where You Want To Be

    If you’re currently doing $1 million in sales and you’d like to get to $2 million, it’s nearly impossible to see how to get from point A to point B.

    Blog • April 26th, 2013

  • Get the Most Out of Your Website

    Three key facts bring people to home improvement websites, keep them there and transform their online visits into leads.

    Article • April 9th, 2013

  • Lower Payments Means Bigger Sales: Using Consumer Financing

    Offering financing to your customers can increase sales for you.

    Article • March 18th, 2013

  • The New Normal: Sell Services, Not Product

    To get clients on board, your sales tactics must start by offering your expertise and experience, not the products you can deliver.

    Article • March 13th, 2013

  • Relationship builder
    Relationship builder

    Trade partners bend over backward for Colorado home builder who values solid relationships with them, as well as the clients he designs and builds for

    Article • November 20th, 2012

  • Taking the Mystery Out of Lead Generation

    Is generating remodeling leads harder than it used to be, or does it just seem that way? Asked about their most effective lead generating source — such as canvassing, direct mail, TV and radio, home shows, telemarketing, websites and social media...

    Article • November 9th, 2012

  • Free marketing we all can do
    Free marketing we all can do

    Community involvement is good marketing for a home building or remodeling business wanting to increase visibility, grow its professional network and create goodwill

    Blog • November 1st, 2012

  • Call for Entries: AIA Small Projects

    The AIA's Small Project Awards program honors the country's best design of small projects

    News • October 15th, 2012

  • Give Prospects What They Want Up Front to Get More One-call Closes

    How much should you pay for a good piano? Before you dismiss this question as irrelevant to your business, seriously answer the question: How much should you pay for a good piano? $1,000? $3,000? $10,000? The obvious answer is, “It depends...

    Article • October 10th, 2012

  • The Anatomy of a Vehicle Wrap
    The Anatomy of a Vehicle Wrap

    Vehicle wraps provide a rolling billboard and an opportunity to showcase your company’s work.

    Article • October 10th, 2012

  • Five ways to prepare for housing's recovery
    Five ways to prepare for housing's recovery

    Before the housing market recovery gains steam, there are at least five online tasks to complete to make sure your business is prepared

    Blog • September 27th, 2012

  • An appreciation for architecture
    An appreciation for architecture

    The appreciation and preservation of historical architecture is critical not only to a community at large, but to the future of custom home design

    Article • September 21st, 2012

  • A winning system
    A winning system

    Cullum Homes has become more profitable and has increased revenue since improving its project communication system

    Article • September 21st, 2012

  • Marketing teamwork conundrum
    Marketing teamwork conundrum

    High-end homebuilders and real estate agents share common goals, which is why teaming up works better than not

    Article • September 20th, 2012

First « Previous 1 2 3 Last

Events