Marketing

  • Episode 3: Why Branding Matters

    Dennis Bailen, account executive, tells us Why Branding Matters. This and more information is available in the third episode of the Powerhouse Marketing Series.

    Video • December 7th, 2010

  • Getting Noticed in a Tough Marketplace

    Internet marketing helps remodelers get leads in a tough marketplace

    Article • November 23rd, 2010

  • Designers Share Cost-Effective Marketing Tips

    Designers Share Cost-Effective Marketing Tips

    Article • November 2nd, 2010

  • Showroom Creativity Can Help Combat Recession

    Showroom Creativity Can Help Combat Recession

    Article • November 2nd, 2010

  • Episode 1: Why Hire A Marketing Pro

    Wendy Cohen gives advice on why you should hire a Marketing Pro. This and more information is available in the first episode of the Powerhouse Marketing Series.

    Video • October 8th, 2010

  • Marketing to past clients

    Referrals are the lifeblood of any business that wants to survive this economy.

    Video • August 27th, 2010

  • Gearing Up

    Qualified Remodeler Editor Patrick OToole talks about keeping the leads coming and gearing up for more remodeling work

    Article • August 24th, 2010

  • Stop Competing on Price

    Qualified Remodeler columnist David Lupberger gives advice on sales and marketing for remodelers

    Article • August 24th, 2010

  • Self-Sufficiency in 2010

    Qualified Remodeler columnist DAvid Lupberger gives advice to remodelers on sales and marketing

    Article • June 16th, 2010

  • Narrowcasting vs. Broadcasting

    Qualified Remodeler editor in chief Patrick OToole discusses the difference between narrowcasting and broadcasting as it relates to remodeling

    Article • June 16th, 2010

  • Market Yourself with Digital Video

    Digital video cameras make it easy to document and promote everything in your professional life. Carry one of these handheld devices with you to tape client testimonials, document your green building prowess and everything else about your work you want...

    Article • June 14th, 2010

  • Generate Leads

    Generating leads can be free or cheap. Keep clients satisfied and they’ll refer you to friends. Or, use social media, college interns, staying in touch with colleagues or upgrading your jobsite sign to generate business.

    Article • June 14th, 2010

  • Tracking Your Marketing

    Yvette Jones offers her insight on how remodelers can track their marketing efforts in the May 2010 NARI recertification column

    Article • May 19th, 2010

  • Positioning for Green

    Qualified Remodeler columnist John Wagner gives advice on remodelig green

    Article • May 19th, 2010

  • Ready or Not, It’s Social Media

    Social media and networking websites such as Facebook, LinkedIn and Twitter can help your marketing efforts, as well as your online communication.

    Article • April 13th, 2010