Marketing

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  • The Design Agreement: How to Stop Doing Free Estimates

    You should stop providing free estimates. It’s called free consulting, and you won’t be successful giving away your time.

    Article • July 18th, 2008

  • Demystifying CRM
    Demystifying CRM

    The best remodelers all do it, even if they call it by another name.

    Article • July 18th, 2008

  • The Paper Trail — Trophy or Torture?
    The Paper Trail — Trophy or Torture?

    Given a tough exam question as to the most important aspect of client relations, many if not most would answer, “communications.” I agree.

    Article • May 19th, 2008

  • Communication Gaps
    Communication Gaps

    You know what you mean, but does your client hear what you’re saying?

    Article • April 18th, 2008

  • Going Above and Beyond

    I want to show you how to turn ordinary business relationships into extraordinary ones.

    Article • March 18th, 2008

  • Home Show Success

    One inevitable fact that any home improvement business owner is familiar with is the rising cost of set, qualified leads.

    Article • February 18th, 2008

  • Gearing Up for the New Year

    If you live on either the East or West Coast, business may still be brisk, and 2008 may be looking good.

    Article • January 17th, 2008

  • Fundamentally Sound

    The remodeling market will fare well in ’08 despite housing and economic challenges.

    Article • January 17th, 2008

  • New Web Site Provides Aging-in-Place Resources
    New Web Site Provides Aging-in-Place Resources

    While Universal Design and aging-in-place are nothing new to kitchen and bath designers, they have yet to become part of the average consumer’s vocabulary.

    Article • January 11th, 2008

  • This Ugly House
    This Ugly House

    Contractor and suppliers band together to create buzz in a slow housing market.

    Article • August 20th, 2007

  • Never Stop Marketing

    All home improvement business owners are well aware that acquiring leads is the key to running a successful operation.

    Article • August 20th, 2007

  • Marketing: By the Numbers
    Marketing: By the Numbers

    A remodeling peer group compared their marketing budgets with their leads, their jobs and their gross profit. The result: marketing works.

    Article • June 12th, 2007

  • The Value of a Marketing Pipeline

    If your sales leads are decreasing, it’s more important than ever to develop an effective marketing pipeline.

    Article • June 12th, 2007

  • Making Time for Marketing

    Stephen Robinson, CGB, CGR, GMB, CAPS; R.E. Construction & Maintenance Services, New Castle, Ind.

    Article • June 12th, 2007

  • Do You Have a Source of Good Leads?

    It takes three clear hits to make an impression on the average prospect.

    Article • May 8th, 2007

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