Marketing and business managmenent solution for the residential construction, design, and kitchen markets.

A Serial Entrepreneur's Common Sense Advice

These days, common sense is rare, yet still a necessity toward running a successful organization.

Blog • September 6th, 2012

Apparently remodeling is contagious. After completing some updates in my condo (see the July issue “Editor’s Note,” page 8), I sent photos to friends, invited people over to see my new and improved home, and talked about how happy I am with the...

Article • August 10th, 2012

Building loyalty, trust on social media

Home builders, remodelers and architects must begin building loyalty and trust on social media, or be left behind their competitors

Blog • August 9th, 2012

Increasing Conversions from Existing Website Traffic

There are two tiers to increasing your website conversions.

Article • July 10th, 2012

Street Smart

When the housing market turned upside down several years ago, the day arrived for the team at Custom Design & Construction, El Segundo, Calif.—as it did for most remodelers—to develop a strategy for continuing the company’s growth. Meetings were...

Article • July 10th, 2012

Scalding Your Brand On Your Market

Memorable, easy to spell, unique names can help, as can building your website properly for search engine optimization

Blog • July 9th, 2012

Reinventing Window Sales

Branding a window-replacement company helps a business owner live more and work less

Blog • June 18th, 2012

Marketing for a Successful Remodeling Business

Robert Criner, GMR, CAPS, CGP, president of Criner Remodeling, Yorktown, Va., shares marketing tips that have been successful for his business.

Video • June 11th, 2012

NAHBR Focuses on the Needs of Today's Remodeler

NAHBR's Chair and Vice Chair explain the legislative issues and marketing conditions for remodelers during the Spring Board of Directors Meeting in Washington, D.C.

Video • June 7th, 2012

Not Your Father’s Marketing Plan

Marketing can be a tricky thing. Remember when Oldsmobile marketed its cars with the slogan, “not your father’s Oldsmobile”? The campaign would have to be judged a flop because the only Oldsmobiles you see on the road today last rolled off the...

Article • May 9th, 2012

Being One of Qualified Remodeler's Top 500

Remodeler shares what being on Qualified Remodeler's Top 500 list means to his company

Blog • April 25th, 2012

Refinement of Business and Marketing Basics Is Vital to a Strong Enterprise

In late January 2012, the National Association of Home Builders’ Remodeling Market Index hit its highest level in five years. “It’s not that remodeling is moving into boom territory,” said David Crowe, chief economist of the association...

Article • April 8th, 2012

Why You Need a Tablet in Your Business

It’s important to think of the iPad as part of a larger overall approach to technology and not a standalone device.

Article • April 8th, 2012

Refinement of Business and Marketing Basics Is Vital to a Strong Enterprise

In late January 2012, the National Association of Home Builders' Remodeling Market Index hit its highest level in five years. “It's not that remodeling is moving into boom territory,” said David Crowe, chief economist of the association, “but...

Article • April 8th, 2012

Value Is Everything

As owners and chief executive officers of our businesses in this industry, we must focus on our value proposition.

Article • March 7th, 2012

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