Marketing

  • A Serial Entrepreneur's Common Sense Advice

    These days, common sense is rare, yet still a necessity toward running a successful organization.

    Blog • September 6th, 2012

  • An Eye on Opportunity

    Apparently remodeling is contagious. After completing some updates in my condo (see the July issue “Editor’s Note,” page 8), I sent photos to friends, invited people over to see my new and improved home, and talked about how happy I am with the...

    Article • August 10th, 2012

  • Building loyalty, trust on social media

    Home builders, remodelers and architects must begin building loyalty and trust on social media, or be left behind their competitors

    Blog • August 9th, 2012

  • Increasing Conversions from Existing Website Traffic

    There are two tiers to increasing your website conversions.

    Article • July 10th, 2012

  • Street Smart

    When the housing market turned upside down several years ago, the day arrived for the team at Custom Design & Construction, El Segundo, Calif.—as it did for most remodelers—to develop a strategy for continuing the company’s growth. Meetings were...

    Article • July 10th, 2012

  • Scalding Your Brand On Your Market

    Memorable, easy to spell, unique names can help, as can building your website properly for search engine optimization

    Blog • July 9th, 2012

  • Reinventing Window Sales

    Branding a window-replacement company helps a business owner live more and work less

    Blog • June 18th, 2012

  • Marketing for a Successful Remodeling Business

    Robert Criner, GMR, CAPS, CGP, president of Criner Remodeling, Yorktown, Va., shares marketing tips that have been successful for his business.

    Video • June 11th, 2012

  • NAHBR Focuses on the Needs of Today's Remodeler

    NAHBR's Chair and Vice Chair explain the legislative issues and marketing conditions for remodelers during the Spring Board of Directors Meeting in Washington, D.C.

    Video • June 7th, 2012

  • Not Your Father’s Marketing Plan

    Marketing can be a tricky thing. Remember when Oldsmobile marketed its cars with the slogan, “not your father’s Oldsmobile”? The campaign would have to be judged a flop because the only Oldsmobiles you see on the road today last rolled off the...

    Article • May 9th, 2012

  • Being One of Qualified Remodeler's Top 500

    Remodeler shares what being on Qualified Remodeler's Top 500 list means to his company

    Blog • April 25th, 2012

  • Refinement of Business and Marketing Basics Is Vital to a Strong Enterprise

    In late January 2012, the National Association of Home Builders’ Remodeling Market Index hit its highest level in five years. “It’s not that remodeling is moving into boom territory,” said David Crowe, chief economist of the association...

    Article • April 8th, 2012

  • Why You Need a Tablet in Your Business

    It’s important to think of the iPad as part of a larger overall approach to technology and not a standalone device.

    Article • April 8th, 2012

  • Refinement of Business and Marketing Basics Is Vital to a Strong Enterprise

    In late January 2012, the National Association of Home Builders' Remodeling Market Index hit its highest level in five years. “It's not that remodeling is moving into boom territory,” said David Crowe, chief economist of the association, “but...

    Article • April 8th, 2012

  • Value Is Everything

    As owners and chief executive officers of our businesses in this industry, we must focus on our value proposition.

    Article • March 7th, 2012