Marketing

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  • Value Is Everything
    Value Is Everything

    As owners and chief executive officers of our businesses in this industry, we must focus on our value proposition.

    Article • March 7th, 2012

  • March 2012 Overview
    March 2012 Overview

    Distribution Big-box Retailers Not Just for DIYers Contractors make nearly half of their tool and building supply purchases from big-box retailers, according to a national research study conducted by Syracuse, N.Y.-based Eric Mower...

    Article • March 7th, 2012

  • Strengthen your brand with help from another

    Remodeling firms that partner with a complementary business can create new revenue streams and grow their business

    Article • March 7th, 2012

  • I'm getting work through social media
    I'm getting work through social media

    Home builder lands paid work through using social media sites

    Blog • February 23rd, 2012

  • Newsletters are an open door to new sales
    Newsletters are an open door to new sales

    An active marketing tool is a newsletter, which can push projects, homeowner tips and more to clients and potential cllients

    Blog • February 13th, 2012

  • Don't Sell. Teach!
    Don't Sell. Teach!

    Remodelers who offer workshops have found value in these educational and promotional efforts.

    Article • February 9th, 2012

  • Marketing Using Cloud-based Call Tracking
    Marketing Using Cloud-based Call Tracking

    During the years we have invested millions of dollars on marketing, not knowing if our investment was paying good returns. Like most remodelers, we always tried to document the marketing source as each lead came in, but we found many clients gave us a...

    Article • February 9th, 2012

  • Remembering the value of face-to-face meetings
    Remembering the value of face-to-face meetings

    Find ways to meet potential clients face to face by creating in-person events and programs in your community

    Blog • January 26th, 2012

  • Are you missing opportunities to build your business?
    Are you missing opportunities to build your business?

    Social media interaction, website presence and cash flow management are a few tips shared for building your business

    Blog • January 12th, 2012

  • Relationships Drive Remodelers’ Supplier Choice

    Remodelers still generally prefer to buy lumber and building materials from a traditional lumberyard because of knowledgeable staff and long-standing relationships, but 40 percent choose big-box stores as their primary supply choice, according to a...

    Article • January 10th, 2012

  • Daring to Envision Better Times
    Daring to Envision Better Times

    Last year was a year of disparities for remodelers. A bad year for some was a decent year for others. At the extreme end of the scale, 22 percent who responded to Qualified Remodeler’s annual market forecast reader survey said their revenue was down...

    Article • January 10th, 2012

  • Reaping Referrals
    Reaping Referrals

    Relationship building and face-to-face meetings are the most successful marketing tactics.

    Article • January 10th, 2012

  • Up In The Air

    Change is inevitable. Companies constantly improve upon their products, touting them as the best thing since sliced bread. Technology is one area where change happens frequently and ferociously. Ten years ago, cell phones made calls and little else...

    Article • January 10th, 2012

  • Sell Yourself
    Sell Yourself

    These five steps might help you close a sale.

    Blog • January 9th, 2012

  • Making a Case for Hiring an Insurance Restoration Specialist
    Making a Case for Hiring an Insurance Restoration Specialist

    Your task is to convince homeowners that choosing an insurance restoration specialist is in their best interest

    Blog • January 1st, 2012

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Events