Sales

I Insist You Read Every Single Word Of This Immediately
Let’s take a “power words” quiz. Examine these two phrases:  Phrase 1: We Do The Job Right The First Time. Phrase 2: We Always Insist That Every Job Be Done Exactly Right The First Time—No Exceptions. The first one expresses a worthwhile idea in a straightforward, easy-to-understand way. Unfortunately, it’s also stated in such an expected, non-interesting, and uninspiring way that nobody will give it a second thought. The second phrase, on the other hand, has a...
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  • I Insist You Read Every Single Word Of This Immediately

    14 Towering Words That Command Attention & Demonstrate That You’re Absolutely Serious

    Blog • May 20th, 2013

  • Writing on the Walls
    Writing on the Walls

    Color is having its moment in the world of dry erase boards, but not in the traditional dry erase board sense. Thanks to Sherwin-Williams Dry Erase 2K Waterborne Clear Gloss, paint a wall any color, and the wall becomes a dry erase canvas...

    Article • April 9th, 2013

  • Selling in the New Normal

    The Des Plaines, Ill.-based National Association of the Remodeling Industry suggests that during initial meetings with remodelers, homeowners ask many questions, including: How long have you been in business? What is the time frame for starting the...

    Article • April 9th, 2013

  • There's Always a Silver Lining

    Remodelers faced with demanding consumers have many options for satisfying homeowners who attempt to squeeze every ounce of profit from remodeling projects

    Article • March 15th, 2013

  • The New Normal: Sell Services, Not Product

    To get clients on board, your sales tactics must start by offering your expertise and experience, not the products you can deliver.

    Article • March 13th, 2013

  • Death of a Salesman live at Remodeling Show
    Death of a Salesman live at Remodeling Show

    Dave Yoho stars in his interpretation of Death of a Salesman, modified for a remodeling industry audience

    Video • February 11th, 2013

  • Body Language Offers Sales Cues

    We’ve worked quite a bit harder this past year to increase sales as compared to prior years, and we are looking at new tools to do help with this, including the need to better understand our clients - not just what they say, but what they don't tell...

    Article • February 1st, 2013

  • Taking the Mystery Out of Lead Generation

    Is generating remodeling leads harder than it used to be, or does it just seem that way? Asked about their most effective lead generating source — such as canvassing, direct mail, TV and radio, home shows, telemarketing, websites and social media...

    Article • November 9th, 2012

  • Seven Steps to Win Consumers Over

    Before buying, a customer’s brain goes through seven systematic steps. Failing to address any one of them will short circuit the sale.

    Article • November 1st, 2012

  • Function, Comfort Drive Kitchen & Bath Remodeling

    While consumer budgets are projected to increase somewhat for kitchens and baths next year, the emphasis is definitely on function over fashion, with baby boomers expected to be the key growth segment in kitchen and bath remodeling in the coming year.

    Article • November 1st, 2012

  • Use Technology To Enhance Profit And Productivity

    Harnessing technology will drive significant revenue and gross profit margin increases for progressive kitchen and bath dealers.

    Article • October 24th, 2012

  • Give Prospects What They Want Up Front to Get More One-call Closes

    How much should you pay for a good piano? Before you dismiss this question as irrelevant to your business, seriously answer the question: How much should you pay for a good piano? $1,000? $3,000? $10,000? The obvious answer is, “It depends...

    Article • October 10th, 2012

  • Tips for Managing Your Key Accounts

    In the kitchen and bath industry, most of us depend on repeat referral business from customers. So, how do you maintain and retain your key accounts, and ensure that you maximize your referral potential from these clients?

    Article • October 1st, 2012

  • Strategies to Boost Remodeling Sales

    Ken Betz, Qualified Remodeler ’s senior editor, talks with Remodelers Advantage member Craig Deimler, owner and president of Deimler & Sons Construction, Harrisburg, Pa., about the challenges remodeling salespeople face each day. Some of the topics...

    Podcast • September 11th, 2012

  • A Serial Entrepreneur's Common Sense Advice
    A Serial Entrepreneur's Common Sense Advice

    These days, common sense is rare, yet still a necessity toward running a successful organization.

    Blog • September 6th, 2012

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